Alim Udo Farm – Market Expansion

The Problem

Alim Udo Farm lacked a presence in Owerri Municipal and had no system for tracking sales or understanding customer preferences.

Our Solution

Collected and analysed competitor, demographic, and customer preference data. Designed a sales database in Excel with custom functions for transaction tracking, then used statistical modelling to forecast trends and shape a targeted marketing strategy.

Impact

• Restored customer relationships and established a new market presence
• Increased sales by 15% through data‑driven marketing
• Delivered weekly reports on transactions, complaints, and recommendations